Policy / 2026

Editorial standards

How Novalus works

Our editorial policy sets out the principles behind our food and wellbeing coverage.

Trust grows when readers can see how a story was made.

Evidence and context

We prefer guidance from recognised public-health bodies, professional organisations and well-designed research. We distinguish established information from early findings and avoid presenting association as proof of cause.

Health claims

We do not promise cures, guaranteed outcomes or results from individual ingredients. We explain uncertainty and signpost readers to clinicians when a question may involve diagnosis or treatment.

Independence

Editorial decisions are made for reader value. Sponsored content, where applicable, must be clearly separated from editorial work. Our articles are not written to promote a product or supplement.

Corrections

If you believe a page contains a factual error, please contact us with the relevant passage and source. Substantive corrections are noted or made promptly.

Review date

This policy was reviewed on 5 October 2026 by the Novalus editorial desk.

This policy covers articles, explainers, newsletters, image captions, corrections and social or search descriptions published under the Novalus name. It applies whether a piece is written by an employee, commissioned contributor or editor. Commercial and technical material is labelled or kept separate so readers can understand the purpose of a page.

Writers identify the central question, check the date and jurisdiction of relevant guidance, and record source details during preparation. We favour primary sources, public bodies and professional organisations where appropriate, then compare them with reputable secondary reporting. A source is not treated as decisive solely because it is frequently cited.

We consider study design, population, limitations, conflicts of interest and whether findings apply to the everyday question being discussed. When evidence is mixed, that uncertainty is stated in plain language. We avoid converting a correlation into a promise about an individual outcome.

Health-related coverage is reviewed for wording that could be interpreted as personal diagnosis or an instruction to change prescribed care. Articles explain the boundaries of general information and encourage readers to seek qualified advice for symptoms, medication questions or individual risk. We do not accept payment in exchange for a favourable editorial conclusion.

Contributors disclose relevant professional, financial or personal interests to the editor before publication. A potential conflict may lead to additional review, a disclosure, reassignment or non-publication. Corrections are assessed independently of traffic, commercial relationships and social response.

Readers may request a correction by sending the page address, the exact passage, a reliable supporting source and a way to contact them. The desk aims to acknowledge the request within five working days and assess a factual correction within 15 working days. Corrections are made with proportionate notes when a change affects the meaning of a published passage.

We retain source notes, commissioning records and correction decisions for up to six years where needed for editorial accountability. Personal details included in a correction request are handled under the privacy policy and are not published unless there is a clear editorial reason and lawful basis.

Images and quotations are selected with attention to permission, attribution, context and dignity. We do not present stock imagery as documentary evidence, and captions identify illustrative material where that distinction matters. We avoid using personal stories in a way that could expose private health details without informed permission.

Change record: 5 October 2026 — policy reviewed and expanded to describe scope, sourcing, conflicts, corrections, records and image context.

Our editorial scope includes headline wording, search descriptions, links, captions and updates as well as the main body of an article. Editors check that a headline does not imply a stronger conclusion than the supporting text. Dates, geography and the difference between general information and personal advice are considered before publication.

Source notes normally record the title, publisher, publication or update date, author where available and the relevant passage or data point. Editors revisit important links during scheduled reviews and when a reader reports that a source has moved or changed. A source may be removed from an article if it no longer supports the wording used.

Commissioned contributors are given the same standards as staff writers. Payment, if applicable, is agreed before work begins and does not depend on a particular editorial conclusion. Personal information supplied during commissioning is stored only for the administrative period needed to manage the assignment, normally no longer than 12 months after completion.

Corrections are prioritised according to potential reader impact. A spelling or formatting change may be made silently, while a material factual change normally receives a short correction note with the date of change. We keep correction decisions and supporting material for up to six years where this supports editorial accountability.

Readers may contact the desk at 27 Elmwood Lane, Stratford-upon-Avon, Warwickshire, CV37 6BB, United Kingdom, or call +44 161 893 7201. We aim to acknowledge a report within five working days and provide an initial assessment within 15 working days. A correction request is assessed on evidence and clarity rather than the number of messages received.

Generative AI disclosure

Novalus may use generative AI tools for limited drafting, language editing, accessibility checks or idea organisation. A named editor remains responsible for source review, factual accuracy, tone, privacy and the final published wording. AI output is not treated as a source, and confidential personal information is not entered into public generation tools.

Where an AI-assisted workflow materially changes a published passage, the editor reviews the result against the same editorial standards and records the decision where appropriate.